This time, Epic Games, which publishes"fortnite traps ," chose to tease the brand new gaming world by putting these features into the real world.It's a viral marketing strategy called an alternate reality game or ARG. (Not to be confused with virtual reality, where you are immersed in a computer-generated planet, or augmented reality, where computerized images are projected on top of real-world video.)
ARGs of notable franchises create an immersive and huge scavenger hunt for lovers. Microsoft's"Halo" franchise had an ARG which sent jars of honey to players. Those jars provided clues that brought gamers to a site called"I love bees."
The site sent players to look for clues around the nation to solve the website's puzzles. After those were resolved, the website told the source story of the game's antagonists leading up to the game's release. This ARG reached nearly 3 million gamers helped drive sales for the match to $125 million on its initial day.
No 2 ARGs are exactly the same, however ARGs established about films, TV shows and games have shared traits.They begin with a puzzle where lovers are motivated to find clues. They often have multiple fake websites that unlock clues to others.
They also have a lot of hidden or coded messages. Movies like"10 Cloverfield Lane" hid coordinates in various trailers for the film. Most of all, ARGs have scavenger hunts which get fans out in the actual world, searching for hints which were implanted in public areas.
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